On March 3, World Omega-3 Day, Orzax highlighted Blue Trace, an initiative that reflects the company’s long-term commitment to sustainability, clean seas, and responsible sourcing.
Developed through Orzax’s international vision, Blue Trace goes beyond a communication campaign and represents a concrete commitment to protecting the true source of Omega-3. With this initiative, Orzax draws attention to the importance of preserving marine ecosystems and promoting responsible environmental action for the future.
As part of the project, diving operations carried out in the Sea of Marmara supported the removal of ghost nets and marine waste from the seabed, contributing directly to the protection of marine life and the preservation of the ecosystem. The initiative was implemented with the support of Adalar Municipality, the Turkish Marine Environment Protection Association (TURMEPA), and the Underwater Photographers and Filmmakers Association (SUFOD), demonstrating a strong example of multi-stakeholder collaboration for environmental responsibility.
The project also expanded its impact through art. Recovered marine waste was transformed by artist Büşra Kölmük into a meaningful artwork, turning an often unseen environmental issue into a visible and powerful expression of awareness. Through this creative approach, the project reinforced its core message: protecting marine resources is essential for a healthier future.
Shaped with an international perspective from the outset, Blue Trace continues to carry its message across multiple markets through Orzax, with particularly strong visibility in Azerbaijan, Kazakhstan, and Uzbekistan, among others.
Through Blue Trace, Orzax reaffirms its commitment to raising awareness for the protection of marine ecosystems and to advancing responsible, sustainability-driven action for future generations.
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